November 16, 2018

Here at ROAD iD, we think it’s important to spread some positivity. And we do that by supporting causes which share our mission to live better and safer lives.  

That’s why we’ve chosen to support UK charity, Brake.  

Brake was founded in 1995 to promote road safety and sustainable transport. The charity exists to make our roads safer for everyone, as well as care for families affected by road crashes.  

They do this by providing education and services for road safety professionals, and through their national campaigns including Road Safety Week – the UK’s flagship road safety event which happens every November.  


Emma Kovaleski, Corporate Fundraising Manager at Brake said:  


Brake is delighted that ROAD iD have committed to supporting the charity, and to raising awareness about road safety, vulnerable road users, pedestrians and runners. Brake looks forward to working alongside the team at ROAD iD and developing a long-lasting partnership.”  


Brake’s work is vital for supporting those affected by road crashesas well as raising awareness to prevent road injuries and deaths.  

 A contribution from every order of our ROAD iD wristbands, shoe IDs and pet IDs will go to BrakeWe hope that our support will help them continue their work. 


Edward Wimmer, ROAD iD co-founder and CEO had this to say: 


"I'm pleased to announce our support for Brake and its goal to prevent deaths and injuries on the road. 

I founded ROAD iD after a near-miss with a motorist while training on the roads. For the past 20 years, we've been working to provide peace of mind to communities across the globe. It's an honor to partner with an organization that aligns with ROAD iD's mission. With your help, we pledge to support Brake's important work and continue our mutual efforts toward safer streets and life-saving initiatives."   


To find out more about Brake, including their Road Safety Week, head over to their website, or follow them on Facebook and Twitter