Privacy Policy

ROAD iD'S COMMITMENT TO PRIVACY (WRITTEN BY THE OWNERS)

According to our over-dressed and uptight legal counsel, we're required to issue a fancy and legal-jargon-infused privacy policy. Our stance on privacy, however, is far simpler than the legalese that our attorneys drafted (below). It’s simply this: The entire ROAD iD team and I place a great value on our own personal privacy and security. We believe that your personal information is just as important as our own. And, it is our duty to protect it. So, we absolutely refuse to share your personal information with any unauthorized business, organisation, or individual. Seriously. We promise.

Edward Wimmer IV
Co-Founder, CEO
ROAD iD

ROAD iD'S COMMITMENT TO PRIVACY (WRITTEN BY THE ATTORNEYS)

OUR PRIVACY COMMITMENT TO YOU
ROAD iD recognizes, respects, and protects the personal privacy rights of all of our customers and visitors. We realize that our customers entrust us with non-public personal information and it is our obligation and policy to maintain this information in a confidential manner. We are committed to providing the highest level of security and privacy regarding the maintenance and use of every customer's personal information. The following Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from any of our websites, connect with us via email, or use the ROAD iD App (collectively the “Site”).

PERSONAL INFORMATION WE COLLECT
When you visit one of our sites or use our app, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as “Order Information”.

Lastly, if you order an ID as part of your purchase, we will also collect the information that you ask us to engrave on your ID. We call this “ID Information.” We use this solely for the fulfillment of your order and to facilitate re-ordering. We will never never sell, disclose, or share ID Information with any 3rd party for any reason.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information. We are not talking about ID Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you
- Screen our orders for potential risk or fraud
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION
We only share your Personal Information with third parties that help us perform the actions described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIORAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS
You have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

PROMOTIONAL COMMUNICATIONS
ROAD iD may, from time to time, send e-mail messages to you containing promotions for Road ID products or services. We will NEVER send you any communications on behalf of any third party. If you no longer wish to receive these emails, simply click the unsubscribe link that is contained in each email.

THE ROAD iD APP
If you use the ROAD iD APP, the personal information you provide for the lock screen feature of the Road ID App is neither collected nor stored by ROAD iD; such information is stored only on your mobile device. As with any mobile device, the information on your lock screen and within the ROAD iD App may be accessed by anyone in possession of your mobile device.

INTERACTIVE IDs, ONLINE PROFILES, MYROADID.COM
If you purchase an Online Profile for your ID (formerly known as an “Interactive ID”) and use the Emergency Response System , you will decide which personal information to supply in your Online Profile. Access to this information is granted to anyone that supplies the unique serial number and pin combination that is engraved on the back of your ROAD iD. Accordingly, we urge you to protect the security of your Online Profile by safeguarding the unique serial number and pin on your ID(s). Only provide these numbers to persons or entities who have a legitimate need to access your profile. In an emergency, any First Responder that has access to the back of your ID can use the serial number and pin to access your profile.

SAFEGUARDING INFORMATION
Our commitment to preserving the security and confidentiality of personal information applies to our former, current, and future customers. This commitment extends to any contact that is supplied by you on a ROAD iD, in an Online Profile or via the ROAD iD App. We never market to, or connect with, any contact you supply unless explicitly instructed to do so by you.

WHAT DOES ROAD ID DO TO PROTECT MY DATA
ROAD iD uses industry standard, 128-bit Secure Sockets Layer (SSL) technology to securely transmit personal information such as your name, address and credit card number. We utilize numerous online security, encryption, hashing and site verification services and techniques to ensure the security of our websites and databases. We store certain data in a highly-secured encrypted format. An industry-leading service regularly scans our sites for vulnerabilities. Our sites are also registered with identification authorities so that your browser can confirm ROAD iD's identity before you transmit any personal information. Disclaimer: We take the security of your data very seriously and are fully committed to protecting your personal information. Please be aware, however, that no security measures can guarantee perfect security.

CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US
We're easy to get in touch with and would love to chat via phone, email or live chat. Please check our contact us page for the most current contact information. For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact our Privacy Compliance Officer by email or by mail using the details provided below:

ROAD iD
Erin Eimer
ErinE@roadid.com
Privacy Compliance Officer
35 W 8th St Covington Kentucky US 41011


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